Building an Effective Online Presence
AGD Member: $49*
Student Member: $37.50*
Speaker: Dr. Douglas Sligting Non-Member: $70 Credit Hours: 1.5 Subject Code: 550 – Practice Management *AGD Member discount applied at checkout.
This webinar will focus on the primary mistakes dental practices make in building an effective online presence and how to overcome them.
Your online presence is a result of three primary factors: the content, popularity and reputation of your website. Content is driven primarily by search engine optimization (SEO), popularity by search engine marketing (SEM) and reputation by online review generation. When Google determines where to rank your site in these three areas, it does so based on how you compare to competing dentists in your market. Many dentists don’t understand how the competitive nature of the online ranking process should determine the level of engagement necessary to compete effectively online. This seminar will simplify and clarify how SEO, SEM and online reviews work and how to evaluate your needs to stay ahead of your competition.
- Know how SEO works and the criteria used to evaluate the level needed for your competitive market.
- Know how SEM works and the criteria used to evaluate the ad spend needed for your competitive market.
- Know how online reviews affect the marketing process and the criteria used to evaluate the engagement needed for your competitive market.
Douglas Sligting is the founder and CEO of Ascent Practice Growth Strategies. Sligting has spent his entire 25-year marketing career working for national advertising agencies. In addition, he owned his own agency for 10 years prior to creating Ascent. He has worked with national clients such as Costco, Walmart, Henry Schein and 3Com. Now in its 10th year, Ascent’s vision is to realize potential through sustainable growth. This is accomplished as specialized teams apply their mastery of proven marketing systems, comprehensive planning and dynamic creativity with consistent improvement through analytics.
Sponsored by Henry Schein One
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October 24, 2019
October 25, 2022