Working alongside practice owners for 25+ years, John Riley has seen the same pattern hundreds of times: a skilled clinician with a full schedule who isn't doing the dentistry they trained for - and can't figure out why. The problem is rarely effort. Dentists work hard. But they're working hard for the wrong patients, and it shows up in collections.

For most practice owners, the data that powers a better case mix and improved profitability already lives in their practice management software. They just don't know how to use it.

John is joined by Dr. Adam Langan, a Kois Center graduate, Nobel Biocare Key Opinion Leader, and independent dentist who has built exactly the kind of practice this course is about.

Together they walk you through how to identify your growth pattern, what's holding your collections back, and how to align your patient acquisition with your clinical and financial goals.

Register by June 8, 2026 to receive a free practice self-assessment with instant results.

Learning Objectives

• Identify the data points that reveal patient value and case mix performance.
• Understand why the wrong patient mix is a marketing problem, not a clinical one.
• Apply a diagnostic framework to evaluate whether your marketing is attracting the right patients.
• Build a starting point for aligning patient acquisition with your clinical and financial goals.

Speaker: John Riley and Adam Langan, DDS

Subject: 550 Practice Management and Human Relations

Credits: 1

Method: Lecture

Audience: Dentists

Fee: FREE

Speaker Bios: John Riley has spent more than 25 years working exclusively in the business of dentistry, partnering with nearly a thousand dental practice owners to improve profitability, sharpen patient acquisition strategy and build practices that reflect their true clinical vision. As executive vice president of Amplify360, Riley brings a data-driven perspective to marketing, operations, and practice economics and serves as trusted adviser to practice owners at every stage — from early-career dentists building their first patient base to established clinicians repositioning for long-term profitability. This has given him a unique vantage point for understanding what separates a practice that performs from one that thrives. He has dedicated his career to helping doctors spend more time doing the work they trained for, leading teams they’re proud of and building practices that are genuinely fulfilling to own.